If you have not heard about Twitter then you do not regularly keep yourself abreast with what’s happening over the net! Twitter is the latest craze that is being used by people from all fields of life! It is the place for the most innovative real estate marketing done by professional real estate agents; so if you are one, it is high time you learned what “twittering” is all about!
Twitter is a site that joins the personal approach of blogging with the instant reply feature of Instant Messaging. Called a “micro-blog”, this site can help you to get connected to your friends, family and colleagues over the net as well as through mobile. The catch line of the site is telling people “What are you doing?” It may sound too simplistic but this is the precious reason why people join this site. You can post small blogs of around 140 characters on practically anything you like. And that can turn out to be the best real estate marketing avenue you have followed so far!
You may be wondering on how posting such little blogs can help your real estate marketing. Well, anyone proficient in this business knows that nothing works like word-of-mouth marketing. That is what you preciously do in Twitter. You can just tell your contacts about the property you are representing at the moment. Simply say “went to address so and so for listing purpose” and let others pick up the thread. If you maintain a blog, just put up the details of the property in one of your blog and post that link in Twitter. If people decide to follow you, then they will click on the link and they can learn about your property.
But to use this, you will first have to build up a community in Twitter. For that, you will have to take a personal approach while posting the blogs and do not use your blog only to advertise your listings. So, link useful information from time to time in your profiles. If anyone “tweets” about real estate queries on your area, give your opinion (but do not sell or push your service) on the subject. Establish yourself as an expert in the field of real estate from your area. Also ask for help and opinion from time to time like asking on appropriate menu for the upcoming open house. This kind of subtle real estate marketing will work more wonder than pushy, on-your-face advertising methods.
To effectively use Twitter in your real estate marketing, always thank the people who decide to “follow you”. That way you will develop a network and end up with unexpected clients. Since twitter messages work in real time, you can set up meeting through Twitter. You can also post information about upcoming events and interesting local news so that more and more people are interested in following you. Lastly to use Twitter effectively in real estate marketing, you also must follow many people to build a large network base.
You can see how I use Twitter by following me! Go to: http://www.twitter.com/robminton
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